Insanity Ultra-Sportive

Insanity Ultra-Sportive

You crazy people, Insanity is back by popular demand! The longest day in the saddle we offer – and you are likely to ever want! Insanity is surely your season defining ride…

Two fresh food stops plus two drink stops and attendant mechanical and motivational support for riders wanting to take on Norfolk’s ultimate cycling challenge. Insanity not compulsory… but it helps!

Insanity is part of the unique Pedal Norfolk two day cycling festival set in the stunning Holkham Hall estate in North Norfolk. Expect big open skies, lots of varied scenery and a few lumps giving you over 5,500 feet of elevation during the day.

This is a sunrise to sunset sportive with strictly limited numbers. You must complete the distance in daylight, as a guide an average of 12.5mph will see you complete the challenge in 12 hours excluding feedstops). Those running out of daylight (or energy) can take a signed shortcut or be swept up for a ride home in the broom wagon.

Not often do you get the chance to ride such a challenge with the security of fully inclusive hot and cold food stops, the full support you have come to expect from TPR Events and unique chunky medal and Adnams Beer at the finish. 

Insanity is strictly limited to just 200 riders to ensure riders receive our full attention for a top quality season defining day out.Two


Saturday 13th July


Holkham Hall NR23 1AB

Event Times

Event Village Times – 7.00am till 8:00pm

Whats Included

Fully Signed Routes

Fully Signposted routes with arrows at least every 2 miles.

Tasty Adnams

Thanks to our friends at Adnams, have a tasty beer on us at the finish to celebrate you achievement !

Food & Drink Included

All Food and drink at various drink stops are all included.

Souvenir Rider Number

You will receive a souvenir rider number for the event.

Finishers Medal

Every participant will get a custom medal when finishing.

Free Photos

All photos will be free to download after the event.

Broom wagons

Broom wagons will be available for mechanicals and support.

Great Commeraderie

Expect a warm and friendly welcome from our team and your fellow riders whatever your age or experience, whether your riding a road bike, MTB, e-bike or any other!

Ride Details

150 Mile Route

Starting at the Pedal Norfolk event village where you are welcome to book camping for the Friday and Saturday nights, we wind our way east towards Weybourne before turning south in the direction of East Dereham. From here it is westwards skirting Kings Lynn to Sandringham before the last eastbound section through Burnham Market and a return to Holkham, 

This route is will include two food stops and two refreshment stops to keep you fuelled for some great riding roads. 

Are you up for the challenge? You will need to complete the distance in 13 hours – that’s an average speed of 11.5mph excluding your feed stops.

Route Features

  • Distance – 150.4 Miles
  • Elevation – 5609 ft
  • Start time – 7.00am
  • Finish time – before 8.00pm
  • Lunch, hot food and drink stops are Included

TPR Events Difficulty Rating (This difficulty is worked out from the time constraints, elevation and riding the routes ourselves)


Pedal Norfolk Festival

Insanity is part of the 2-day Pedal Norfolk Cycling Festival set in the prestigious Holkham Hall estate. We have teamed up with the Holkham team to bring you a weekend celebration of all the things we love about the cycling lifestyle – great rides on quiet roads, good friends and craic, food, music, and possibly a cheeky celebratory drink as the sun sets across the wonderful parkland setting.  

You can book camping for Friday and Saturday night with street food, bar and live music available until 10pm on Saturday. This is a very, very rare opportunity to camp, caravan or motorhome in the beautifully idyllic Holkham estate in North Norfolk so book your accommodation early. Insanity


Go Doubler at Pedal Norfolk!

How often do you get the chance to ride an event both days of the weekend? 

Well at the Pedal Norfolk Festival  that is exactly how we have designed it. Two road events on different courses, mix it up with a road sportive Saturday and a gravel ride Sunday or if you’re completely nuts, Insanity plus Victory for a 250 mile weekend. Ultimate kudos from your fellow riders…

Not only will your bespoke individual medals interlock, we will offer you a free Pedal Norfolk Doubler gift on Sunday! Go Double at Pedal Norfolk!

Pedal Revolution Group Invitation Offer